Gooee enters South America

Smart lighting start-up Gooee, creator of a ‘full stack’ cloud-based platform that connects lighting manufacturers to the IoT, has extended its international reach to South America by partnering with the Lumicenter Lighting Group, the Brazilian provider of conventional and LED lighting solutions.

This partnership will enable Lumicenter to integrate and further develop Gooee’s IoT-enabling technology within its lighting products.

Once connected to the Gooee ecosystem, Lumicenter’s clients, which are in sectors that include corporate, industry, shopping malls, retail outlets, hospitality and the home, will have a portfolio of internal/external lighting solutions that offer better value for money and increased functionality. This is realised through enhanced lighting control, energy management, LED analytics and, for proximity marketing in retail applications, beacon management.

Marcos Vertuoso, CEO at Lumicenter Lighting, says: “With the IoT platform designed by Gooee the possibilities of offering value services for our clients will be a huge differential for Lumicenter.”

Jan Kemeling, chief commercial officer at Gooee, adds: “We have now signed agreements with leading lighting brands in Europe, the US, Japan, India, China and Australia, and the Lumicenter partnership marks a significant step into the new, rapidly growing and exciting South American region.