Not all heroes wear capes
Global workwear brand Dickies is shining the spotlight on tradespeople who are working hard to deliver essential projects during the coronavirus outbreak.
Global workwear brand Dickies is shining the spotlight on tradespeople who are working hard to deliver essential projects during the coronavirus outbreak.
Dickies is encouraging anyone who knows a tradesperson carrying out such work to share their stories on social media – using the hashtag #dickieshero – where the company will highlight inspiring examples to its followers.
“During these testing times, many are realising how hard the construction industry works and how essential the trades are in keeping our nation going,” said James Whitaker, marketing director for Dickies.
“Whether they’re constructing new field hospitals, carrying out essential repairs for social housing providers, or continuing to make sure no one goes without hot water, there are thousands of tradespeople up and down the country who deserve recognition and thanks.
“We’re keen to hear about anyone who is doing their best to carry out essential work at this time and encourage people to tell us of their hero tradespeople on social media.”
Do you know a hero tradesperson who is working hard to help deliver essential services during the Coronavirus outbreak? Share your nomination on social media, using the hashtag #dickieshero, tagging Dickies using the following details:
On Twitter: @DickiesEurope
On Instagram: @dickiesworkwearofficial
On Facebook: @DickiesWorkwear
Recommended Reading

Electrical Review to examine Britain's growing reliance on subsea electricity cables
Electrical Review is set to host a virtual Briefing on November 25, where it'll explore whether the UK is prepared to rely on a growing subsea grid.

Grid readiness among UK's biggest energy infrastructure barriers, report finds
New research finds 59% of UK energy leaders identify grid readiness as a delivery barrier, while investment uncertainty is holding back projects.

Why electrical systems must be designed to fail safely
Electrical resilience is tested when things go wrong, not when they run smoothly, argues Cressall Resistors' Mike Torbitt.
