National publicity campaign sees Electrical Safety Register promoted to millions

A campaign to promote the Electrical Safety Register reached an audience in excess of 32 million people following coverage on national TV, radio and newspapers.

The Electrical Safety Register, which was created as one of the key values of the partnership between the Electrical Safety Council (ESC) and the Electrical Contractors’ Association (ECA) contains the details of more than 36,000 NICEIC, Elecsa registered contractors and ECA members.

As part of the campaign the ESC’s director general Phil Buckle and Electrical Safety Register spokesman Tony Cable appeared on BBC Breakfast News for a feature on electrical safety in the home. Cable and Buckle highlighted the dangers caused by people carrying out DIY electrical work and stressed the importance of using a local, competent electrician listed on the Electrical Safety Register.

Phil Buckle also took part in a series of radio interviews, syndicated across 149 regional and national stations including Classic FM, TalkSport, BBC London, BBC Ulster and BBC North East, urging people to visit www.electricalsafetyregister.com.

“Back in November when the ESC and ECA announced it would be forming a partnership one of the key directives was to promote electricians on the register  to both the general public and specifiers of electrical work,” said Buckle.

"Over the next few months we will be working closely with the ECA to continue promoting the Electrical Safety Register to the public so that it becomes the register of choice for householders and commercial specifiers looking to employ an electrical contractor.”

An advert for the Electrical Safety Register also appeared in the Mail on Sunday Homes and Improvement supplement on the 3 February and further campaigns are planned throughout the year.

“The Electrical Safety Register is a huge step forward in making it easier for homeowners and clients to understand what our brands mean and will greatly help them in their search for a certified local contractor,” added ECA CEO Steve Bratt.

“With 80% of electrical work carried out by electricians who are registered with NICEIC or Elecsa, combining them into one central database makes perfect sense.

“By providing specifiers of work with such a great resource, we can encourage them to always use a registered electrician. The register will become the definitive and most trusted resource for consumers who are looking to employ a competent electrical contractor, in either a commercial or domestic setting,” Bratt concluded.