Knightsbridge debuts 100% sustainable packaging for all of its products

Knightsbridge has announced that it is moving to completely sustainable packaging for its products, which is both 100% recyclable and made from 100% recycled materials. 

In the case of cardboard boxes, the company has teamed up with the Forestry Stewardship Council (FSC) to ensure its packaging comes from wholly recycled sources and is certified as such – you should be able to see the FSC logo on these new materials. 

Where products were previously sold in plastic ‘clamshells’, these will now be sold in recyclable and biodegradable poly bags. 

The company also tasked its in-house recycling team to see what use could be made of materials received that would ordinarily go to waste. Its latest bright idea is converting incoming cardboard into ‘stuffers’ – the crinkle-cut packing that secures products within their outer cartons.

The move to sustainable packaging forms part of the Knightsbridge’s social responsibility initiative dubbed Committed to a Brighter Future. This encompasses charity work, increased sustainability and research into and investment in energy-efficient products. 

Recent achievements realised under the scheme include a 95% reduction in single use plastics and 98% of packaging being biodegradable. The firm also recently donated a percentage of its profits to help the homeless. Knightsbridge isn’t alone in ditching harmful materials in its packaging, however. Last year, Signify committed to ditching plastic from all of its packaging by the end of 2021, with the firm already achieving carbon neutrality across its entire operation.