First Utility becomes Shell Energy to offer 100% renewable electricity

Shell has rebranded First Utility as Shell Energy and confirmed that it has switched all of its British residential customers to 100% renewable electricity.

Renewable electricity will now be offered as standard to all existing and new customers, along with discounts at Shell service stations across Great Britain.

Shell Energy Retail Ltd will be rolling out a range of smart home technology offers throughout the year, starting with smart thermostats and home electric vehicle charging from today.

The brand change comes a year after Shell acquired First Utility, one of the largest challenger energy suppliers in Great Britain.

“We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that, while ensuring good value and rewarding loyalty,” Colin Crooks, CEO of Shell Energy Retail Ltd, said.

“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”

Mark Gainsborough, executive vice president, Shell new energies, said: “This is a good example of our approach to building a significant electricity business, in line with customer needs. Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy.”