NICEIC Group rebranded as Ascertiva Group

Ascertiva Group was today officially launched as the new name for NICEIC Group.

Although its name is new, Ascertiva Group's history stretches back some 54 years. Today its commercial markets span the globe. Its key brands include NICEIC, the UK certification body for electrical contractors and NQA, a global management certification provider.

The Ascertiva brand is a composite name, representing the three main activities of the company: assessment, certification and verification. It has been designed to be recognised internationally and the tick logo denotes the positive action of certification on industry, business and government.

"We have changed our name so that we can communicate effectively and conduct business at a Group level, without compromising our key brands," explains Emma McCarthy, chief operating officer, Ascertiva Group. "For our NICEIC and NQA customers it is very much business as usual."

The company's NICEIC and NQA are not affected by the name change and no customer will need to change company livery, letterheads or certificates. Ascertiva Group's surplus is gift aided to its parent charity, the Electrical Safety Council so it can fulfil its charitable aims.

For more details on the company log onto www.ascertiva.com