Beama battles counterfeit products

Beama, the EDA and several other industry associations are continuing the battle against counterfeit and non-complying electrical products with a full-size poster via electrical wholesalers.

With the slogan ‘Counterfeit kills, be safe - don't electrocute your customers', the poster - featuring a raging inferno - follows the Counterfeit Kills DVD/CD and cross-industry charter. It reinforces the message to electrical contractors to only buy from reputable wholesalers, especially EDA members.

Through a direct marketing campaign wholesalers are urged to prominently display the poster at trade counters and for their customers to report counterfeit electrical products.

Alan Birks, president, Beama installation sector, said: "We believe that despite the obvious attraction of buying products on the cheap in these ‘credit crunch' times, most contractors will draw the line at deliberately installing inferior quality - potentially dangerous - kit.

"At the trade counter our poster may just encourage them to buy their installation equipment from a reputable wholesaler - rather than risk killing their customers. It's everyone's responsibility in the supply chain to be vigilant concerning counterfeit electrical products. Electrical wholesalers and contractors have a vital role to play."

For more information visit www.beama.org.uk  or www.counterfeit-kills.com