Returning to its roots

To reflect a heritage going back almost 60 years, Glen Dimplex is changing its name back to Dimplex UK.

Known for several years as Glen Dimplex UK to highlight its ownership by the global Glen Dimplex Group, Dimplex’s new identity came into effect on 1 August and will not only consolidate the brand’s market status, but avoid confusion with its parent company.

Managing director Stuart Mackenzie comments, “Together with its people, one of Dimplex’s major assets is its trusted and respected brand name. We feel the change gives the famous name the emphasis that it deserves.”

Dimplex UK employs some 200 people from its purpose-built offices in Southampton and has a product portfolio including heat pumps, solar heating, water heating and commercial heating as well as Optiflame fires, domestic heating and portable products.