WEEE producer responsibility 'counter-productive' says Electrolux

Electrolux opposes the DTI’s proposals for calculating producer responsibility for recycling electrical equipment.

Consulting on new regulations resulting from the Waste Electrical and Electronic Equipment (WEEE) Directive, the government proposed that producers’ financial responsibility should be based on sales revenue.

Electrolux says that a fairer system would be to calculate responsibility using market share on the weight or number of units sold.

“Market share based on revenue would be counter-productive and would penalise premium brands, when it is the premium brands that tend to have a much higher environmental performance,” said a spokesman.

“A revenue-based market share would tend to reduce the amount of money these companies have to spend on R & D and improving eco-design of their products.”