The Philips website www.asimpleswitch.com is to introduce a new, easy-to-use guide to greater energy efficiency for consumers.

The enhanced site provides consumers with a simple test to identify their current energy use by working out their ‘energy colour' - according to the colours of the European Energy label. By measuring everyday behaviour, individuals can determine their energy ‘colour' they could personally achieve - from a blazing red ‘G' to a friendly green ‘A'.

Visitors to www.asimpleswitch.com will be able to measure, by a very simple format, how they might be wasting energy, either at home or at work, and how they can make simple changes to reduce their energy use and save money. Changing colour is a simple switch: replacing old light bulbs, for example, for new energy-efficient lighting, insulating the home, opting for a more fuel-efficient car or limiting the boiling of water to only the amount actually needed can all contribute to lowering an individual's CO2 emissions and usage of energy.